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IT’S FINALLY TIME FOR A FIRESTONE LAGER

February 28, 2018

Paso Robles, CA: Nearly 18 years after the release of the original Firestone Lager, Firestone Walker Brewing Company is bringing it back—new and improved—for those who finally want a better lager.

“Our original Firestone Lager came out in 2000, but it proved to be ahead of its time and it eventually got squashed by the hoppy beer craze,” said Brewmaster Matt Brynildson. “But now that people are finally coming around to the idea of craft lager beers, we felt it was high time to revisit and reinvent Firestone Lager.”

The result is a next-generation lager that is impeccably brewed, impossibly smooth and uniquely easy to drink.

Firestone Lager begins rolling out to all Firestone Walker markets this week in both draft and six-pack can (12-oz) formats. 

Hard to Make, Easy to Drink

Firestone Lager is an all-malt lager brewed in the classic Munich Helles style. It features German pilsner and North American pale malts, as well as noble German hops including Hallertau Tradition, Spalter Select and Saphir.

“We pulled out the original Firestone Lager recipe, dusted it off and used it for inspiration,” Brynildson said, noting that the original Firestone Lager was discontinued in 2007. “The DNA of the original is still there, but we tweaked the malt and hop bills. The result is a lager that is steeped in the Helles tradition, but with a touch of modern New World flair.”

He added, “There’s no dry hopping—it’s fine to have some hop aroma and flavor, but we’re not trying to accentuate the hops.”

The irony of Firestone Lager is that while it’s Firestone Walker’s easiest beer to drink, it is the hardest one to make. “This beer demands technical perfection from our entire team, from the brewhouse to the lab,” Brynildson said. “When brewing a lager beer, you’re working with this bright, transparent canvas that will reveal the smallest flaw.”

Brynildson said that the completion of Firestone Walker’s state-of-the-art brewhouse extension last summer helped drive the dream of revisiting the lager style. “We have the team and now the tools to execute on this pursuit of the perfect lager—which I think is every brewmaster’s dream,” he said.

The “Unicorn” Beer

Around the brewery, Firestone Lager is being called the “unicorn” beer.

“It’s this idea of something that a lot of people don’t think exists—a beer that offers the same easy-drinking attributes of mass domestic lager, but with pure craft quality and an all-malt pedigree,” Brynildson said.

He added that while Firestone Walker remains at full throttle with its IPAs and other hop-driven beers like Pivo, Firestone Lager fills a void in the brewery’s portfolio and provides a bit of a break for both the palate and the mind.

“At the end of the day, Firestone Lager is made for drinking, not thinking,” Brynildson said. “It’s all about enjoying a good, clean beer.”

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Firestone Walker Brewing Company is a pioneering regional craft brewery founded in 1996 and located on the coast of California. Firestone Walker’s main brewery in Paso Robles produces a diverse portfolio ranging from iconic pale ales to vintage barrel-aged beers. The Barrelworks facility in Buellton makes eccentric wild ales, while the Propagator pilot brewhouse in Venice specializes in R&D beers and limited local offerings. For more information: FirestoneBeer.com.

 

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