Terroir Project

Saturday, Sept. 29th 

12pm - 4pm

West Ranch, Los Olivos


Ter'wär // the complete natural environment in which a particular wine is produced, including factors such as the soil, topography & climate. 

In 2017, seven breweries passionate about wild ales gathered to discuss the hybrid between beer & wine, noting how our different regions (or terroir) differ based on that particular region's variants. We came up with a concept: what if we each brewed the same beer but allowed our local influences to take shape & see how our beers differ. The Terroir Project was born: an experimental crossover between wine & beer! Each of these beers are wild ales that were made as one-offs for this specific event.

West Ranch is located just 15 minutes from Barrelworks in a vineyard setting on the private Firestone family property & until now has never been open to the public. A portion of the proceeds will be benefitting the Pacific Conservatory Theatre. The Terroir Project is hosted by the folks at our wild ale facility, Barrelworks, where minds are curious & palates are thirsty . 

Tickets cost $65 per person & include unlimited (but responsible) tastes of the seven different Terroir Project wild ales, guest brewery & winery libations. Enjoy a commemorative tasting glass, live music & an artisan marketplace featuring local vendors. This is an extremely limited & intimate event where we will be showcasing experimental, one-off beers that will not be available anywhere else!

Tickets on sale now via Nightout.


We have reserved a hotel block at the nearby Hampton Inn in Buellton (next to Barrelworks). Please click here for a direct reservation.

Transportation available from Barrelworks to West Ranch for $10 roundtrip per person. 

The Project Concept

The Rules:

From the West Coast to the East Coast, London to New Zealand, each participating brewery was invited to produce their own distinct hybrid, but with three binding stipulations: we all had to use the same grain bill; the same maturation period in barrels; and the same co-fermented percentage of wort & wine grapes. The kicker: all grapes had to be grown within 100 miles of each brewery. 

The result is an unprecedented exploration into how “terroir”—or sense of place—drives what we taste. 


This event will also feature guest breweries who are not part of the 2018 Terroir Project but who are pushing boundaries & exploring new realms of wild ales. Also in attendance are five wineries whose grapes have been used in beers before.

2018 Terroir Project Breweries



Guest Breweries & Wineries





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