Terroir Project

Saturday, Sept. 21st 

12pm - 3pm

West Ranch, Los Olivos


Ter'wär // the complete natural environment in which a particular wine is produced, including factors such as the soil, topography & climate. 

In 2017, seven breweries passionate about wild ales gathered to discuss the hybrid between beer & wine, noting how our different regions (or terroir) differ based on that particular region's variants. We came up with a concept: what if we each brewed the same beer but allowed our local influences to take shape & see how our beers differ. The Terroir Project was born: an experimental crossover between wine & beer! In 2019 the Terroir Project has doubled down with 14 breweries, each of whom made a wild ale that is a one-off for this specific event.

West Ranch is located just 15 minutes from Barrelworks in a vineyard setting on the private Firestone family property & until now has never been open to the public. A portion of the proceeds will be benefitting the Pacific Conservatory Theatre. The Terroir Project is hosted by the folks at our wild ale facility, Barrelworks, where minds are curious & palates are thirsty . 

Tickets cost $65 per person & include unlimited (but responsible) tastes of the 13 different Terroir Project wild ales, guest breweries & wineries libations. Enjoy a commemorative tasting glass, live music & an artisan marketplace featuring local vendors. This is an extremely limited & intimate event where we will be showcasing experimental, one-off beers that will not be available anywhere else!

Tickets on sale August 6th via Nightout.

We have reserved a hotel block at the nearby Hampton Inn in Buellton (next to Barrelworks). Please call 805.686.1555 for booking and mention "Firestone Terroir 2019 Project".

Transportation available from Barrelworks to West Ranch for $12 roundtrip per person. 

The Project Concept

The Rules:

From the West Coast to the East Coast, London to New Zealand, each participating brewery was invited to produce their own distinct hybrid, but with three binding stipulations: we all had to use the same grain bill; the same maturation period in barrels; and the same co-fermented percentage of wort & wine grapes. The kicker: all grapes had to be grown within 100 miles of each brewery. 

The result is an unprecedented exploration into how “terroir”—or sense of place—drives what we taste. 


The Terroir Project answers a very intriguing question:

What if we each brewed the same beer but allowed our natural local influences to predominate and see how our beers differ?


This event will also feature guest breweries who are not part of the 2019 Terroir Project but who are pushing boundaries & exploring new realms of wild ales. Also in attendance are five wineries whose grapes have been used in beers before.

2019 Terroir Project Breweries


Guest Breweries & Wineries




Barrel Background
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