FOR IMMEDIATE RELEASE
Date: January 1, 2011
Contact: Jamie C. Smith
(805) 225-5911 x605
FIRESTONE BREWERY RELEASED NEW DOUBLE IPA
Double Jack Will See Wider Distribution In Bottles For First Time
The release of Firestone Walker Brewing Company’s Imperial IPA, Double Jack, is a renewed commitment to providing exemplary examples of ales, true to style. Double Jack brings all the hoppiness you expect from a California double IPA but with a Central Coast sensibility of balance and easy finish.
“Double Jack was thoughtfully and carefully developed much like our beloved Union Jack IPA. The brewing team worked long and hard to create a beer that showcases the extreme side of American hops in a unique Firestone Walker way. The goal was to create hop intensity without causing discomfort. We built a beer that is explosively flavorful and yet integrated and immensely drinkable. We hope this beer peaks your curiosity, satisfies your love for IPAs and blows your funky hop-head mind. This beer will venture into new markets for us and we are hoping to make a great first impression.”
The Double Jack recipe takes its inspiration of our two-time Great American Beer Festival gold medal winning Union Jack. Using more of the same ingredients that comprise Union Jack gives Double Jack the familiar flavor of its little brother with more malt flavor, hop impact and slightly higher alcohol. This beer rewards drinking in moderation and sharing with friends.
Double Jack will be available in a wider distribution than any other Firestone Walker beer release before. It will be available in 22oz bottles and draft all along the West Coast in California, Washington, Oregon, Nevada and Arizona. It will also be making its way across the country with beer coming to New York, New Jersey, Washington D.C., Chicago and Virginia on the first of the year. It will also be in Massachusetts, New Hampshire, Missouriand Kansaslater in the year.
Double Jack is part of Firestone Walker’s Proprietor Reserve Series, which is bringing the most unique and interesting beers the brewery has to offer to the country.
Firestone Walker Brewing Company was founded in 1996 and is located in Paso Robles, Ca. The brewery prides itself in producing the world’s finest pale ales to a regional market. Firestone has been awarded Best Mid-sized Brewery honors at both the 2003 and 2007 Great American Beer Festivals as well as Champion Mid-sized Brewery at the 2004, 2006 and 2010 World Beer Cup competitions.